Question 1(a).
Why do you think
market planning is not calculated in the same way asother business investments.
Discuss.
Answer:
Marketing planning process is a
logical sequence and series of activities leading to the setting of strategic
planning objectives for an enterprise, and the formulation of strategic plans
for achieving them. Invest usually done for productive process and profit but
market planning is done to make chain of clints.
Question 1(b). Marketing research is
still to be fully exploited by companies. Why? Discuss.
Answer:
Marketing search is yet to be fully
exploited by the majority of companies. It has so for only been used by
companies that have recognized that their existing information sources are
inadequate.
Question 1(c). Who, according to the
passage, is an effective marketing manager?
Answer:
An effective manager must be capable
of identifying the parameter for market research and interpreting the data
produced so that he can quantify the existing and potential needs of customers.
Someone with an eye for style in packaging and product promotion is also a
valuable asset.
Question 1(d). Give a title to the
passage. Say why you chose it.
Answer:
“Secret of Marketing”I chose this title because this passage tells about several
secretes of marketing.
Question 1(e). Find words from the
passage which mean the same as the following:
Answer:
i. Investigation.
ii. Essential
iii. Purchase
iv. Marketing
v. Sufficient